Our Values

Our Commitment to Sustainability?

1 tour = 1 tree!

We offset twice our carbon emissions by sponsoring 1 tree for 1 tour with the Maui Forest Bird Recovery Project Tree Planting efforts. For each tour you book, one more tree will be planted on Maui!

Our Vision & Mission

Become a reference of excellence, sustainability, and responsibility, in the Hawaiian tourism industry.

Share our appreciation, understanding, and respect for Maui and Hawaii with visitors through unique, engaging, memorable private tours. Be responsible and active members of our community by following sustainability principles: supporting local businesses, regularly contributing time and funds to conservation and cultural organizations, and raising guests’ awareness on Hawaii’s environmental and social challenges.

Our Values

Safety is our utmost priority for our guests, employees, and anyone sharing the road with us.

Sustainability: we consider the environmental and social implications of our decisions, and we commit to offset negative impacts.

Excellence: we are committed to excellence in customer service, guide training, and every aspect of our business.

Integrity: we do not compromise on honesty or any of the above values.

Our Values in Action

Actions speak louder than words, so here are some of the ways we put those values in action:
We offer ultra pure, locally-sourced water in stainless steel reusable water bottles (from Menehune Water co.),

  • We provide stainless steel reusable utensils for lunch,
  • We “pack it in & pack it out”, pick up any trash we find during our tours, and recycle our water bottles,
  • We support local businesses by stopping for lunch, refreshments, and souvenirs at locally-owned shops or restaurants,
  • We educate our guests on Hawaii’s fragile ecosystem and environmental issues,
  • We respect the local culture by avoiding “kapu” locations, not trespassing on to posted private property, and answer your questions to the best of our knowledge,
  • We respect the wildlife and abide by all legislation in place and best practices to protect turtles, monk seals, dolphins, and any other animal we may encounter,
  • We regularly attend professional training and continuous education courses to keep expanding our knowledge of Hawaiian culture,
  • We offset twice the carbon emissions created by our vehicle by donating 1 tree for 1 tour to support the Maui Forest Bird Recovery Project‘s reforestation efforts,
  • We are active members of several local and global organizations whose mission is to preserve the environment and/or perpetuate the Hawaiian culture, and we contribute time, funds, or donate tours for silent auctions regularly,
  • We are proud to be the first and only private tour company on Maui to have obtained the Sustainable Tourism Certification from the Hawaii Ecotourism Association—within only one year of being in business!

Want to get involved?

You may feel like you have arrived in paradise when you land on Maui, and you are not far from the truth. However, it also faces all sorts of environmental and social challenges.

While you are vacationing here, why not show some love to your host destination by volunteering a few hours?

It’s usually fun, kids love it, you might get a tad muddy, and it’s a great way to learn something a little different!

Find out about volunteering opportunities.

Give us a call at (844) 550-MAUI if you need transportation to a volunteering activity or would like to include volunteering in a tour.

We would like to thank Maui Mauka for putting this list together, and for their quality tour guide conservation awareness trainings! Click on the logo below for more information on their work.

But don’t take our word for it, and read our reviews!

  • 5 star ratingA driving tour without the driving We did the "Best of Hana" tour with Laura and it was great. From the waterfall views (and swim) to the bamboo hike to the tide pools to the giant sea turtles, it was fabulous from end to end. And Laura had a perfect amount of energy and knowledge.

    Shettyg78
    3/12/2020

    5 star ratingReverse Road To Hana My wife and I did a private Road to Hana tour with Laura in Feb. 2020 along with four other couples (10 total plus Laura, our guide) and it worked out great for us! The Sprinter van was ideal for our group and everyone very much enjoyed the... read more

    Kenneth M
    3/06/2020

    5 star ratingPERFECT Road to Hana day! We had Johnny as our guide for the day and he was excellent in all aspects - good driving, very knowledgeable, and fun! He took us to all the places we wanted to see, offered suggestions and found other amazing stops that we didn't know about, and he... read more

    O8878VWkarenn
    3/02/2020
  • 5 star ratingRoad to Hana We had a wonderful tour. Laura was very knowledgeable and did a great job showing us around the many beautiful sights on this journey.

    GaryB51106
    3/02/2020

    5 star ratingBest Trip To Hana We have come to Maui for over 50 years and have been to Hana several times. Our son was here a few months ago with his family and raved about Unique, so we thought we would try them. Trip beat any review possible. Johnny our guide was... read more

    Kathie44
    2/23/2020

    5 star ratingSpectacular Road to Hana Trip! (Thanks to Our Outstanding Guide Laura!) I’ve been on the Road to Hana and I’ve been on private tours. Laura did the best tour! She is exceptionally knowledgeable, considerate and fun! She designed the tour to our group and was a fountain (I mean waterfall) of information. My kids usually tune out or fall asleep... read more

    Wanderluzz
    2/20/2020
  • My wife and I did a private Road to Hana tour with Johnny in Jan. 2020. What an amazing day!! We went "all the way around" by starting from the "back side" and through Hana and then hit a lot of the stops along the Road to Hana.... read more

    William Ouren Avatar
    William Ouren
    2/12/2020

    5 star ratingBest of Road to Haba Our group of 11 did the Best of Hana tour - with a group of 7 teenagers. Johnny was our guide, and was great. The Sprinter van was ideal for our group, and we definitely hit the highlights as he smartly navigated the road and the highlights. ... read more

    Mariann758
    2/12/2020

    5 star ratingAN INCREDIBLE DAY!!! (Johnny is AWESOME!!!) My wife and I did a private Road to Hana tour with Johnny in Jan. 2020. What an amazing day!! We went "all the way around" by starting from the "back side" and through Hana and then hit a lot of the stops along the Road to Hana.... read more

    WilliamOmahaO
    2/12/2020
  • 5 star ratingBest Trip To Hana We have come to Maui for over 50 years and have been to Hana several times. Our son was here a few months ago with his family and raved about Unique, so we thought we would try them. Trip beat any review possible. Johnny our guide was... read more

    Kathie44
    2/11/2020

    5 star ratingThe best way to do the road to Hana! What a great day! With Johnny as our driver and guide we were able to see and visit so many beautiful and interesting sights. Even though we have driven the road several times in past years we still enjoyed the beauty of the area. But we especially loved learning... read more

    poosgma
    2/06/2020

    5 star ratingUnique Road to Hana Private Adventure This trip was amazing. Christina customized our trip to meet the needs of everyone. We ranged in ages from 22 to 76. I would use this company again without hesitation.

    terig196
    1/30/2020
  • All we could have hoped for - a wonderful day. Our driver Johnny was informative, kind, prepared for anything and a very good driver. He brought us to some remarkable places we would not have seen otherwise. We had great food along the way and we learned so much about... read more

    bridget sperl Avatar
    bridget sperl
    1/22/2020

    5 star ratingRoad to Hana Driving Tour All we could have hoped for-a wonderful day. Our driver Johnny was informative, kind, prepared for anything and a very good driver. He brought us to some remarkable places we would not have seen otherwise. We had great food along the way and we learned so much about Maui. We... read more

    C5570QNbridgets
    1/21/2020

    5 star ratingAn amazing way to experience the Road to Hana Our guide Delphine made The Road To Hana even more special with her great suggestions, stories, and overall cheerfulness. She showed us the highlights we researched ourselves and also some hidden gems that you have to experience to believe. The tour was SO worth it to anyone considering taking the plunge.

    cengler42
    1/21/2020