Our Values

Our Commitment to Sustainability?

1 tour = 1 tree!

We offset twice our carbon emissions by sponsoring 1 tree for 1 tour with the Maui Forest Bird Recovery Project Tree Planting efforts. For each tour you book, one more tree will be planted on Maui!

Our Vision & Mission

Become a reference of excellence, sustainability, and responsibility, in the Hawaiian tourism industry.

Share our appreciation, understanding, and respect for Maui and Hawaii with visitors through unique, engaging, memorable private tours. Be responsible and active members of our community by following sustainability principles: supporting local businesses, regularly contributing time and funds to conservation and cultural organizations, and raising guests’ awareness on Hawaii’s environmental and social challenges.

Our Values

Safety is our utmost priority for our guests, employees, and anyone sharing the road with us.

Sustainability: we consider the environmental and social implications of our decisions, and we commit to offset negative impacts.

Excellence: we are committed to excellence in customer service, guide training, and every aspect of our business.

Integrity: we do not compromise on honesty or any of the above values.

Our Values in Action

Actions speak louder than words, so here are some of the ways we put those values in action:
We offer ultra pure, locally-sourced water in stainless steel reusable water bottles (from Menehune Water co.),

  • We provide stainless steel reusable utensils for lunch,
  • We “pack it in & pack it out”, pick up any trash we find during our tours, and recycle our water bottles,
  • We support local businesses by stopping for lunch, refreshments, and souvenirs at locally-owned shops or restaurants,
  • We educate our guests on Hawaii’s fragile ecosystem and environmental issues,
  • We respect the local culture by avoiding “kapu” locations, not trespassing on to posted private property, and answer your questions to the best of our knowledge,
  • We respect the wildlife and abide by all legislation in place and best practices to protect turtles, monk seals, dolphins, and any other animal we may encounter,
  • We regularly attend professional training and continuous education courses to keep expanding our knowledge of Hawaiian culture,
  • We offset twice the carbon emissions created by our vehicle by donating 1 tree for 1 tour to support the Maui Forest Bird Recovery Project‘s reforestation efforts,
  • We are active members of several local and global organizations whose mission is to preserve the environment and/or perpetuate the Hawaiian culture, and we contribute time, funds, or donate tours for silent auctions regularly,
  • We are proud to be the first and only private tour company on Maui to have obtained the Sustainable Tourism Certification from the Hawaii Ecotourism Association—within only one year of being in business!

Want to get involved?

You may feel like you have arrived in paradise when you land on Maui, and you are not far from the truth. However, it also faces all sorts of environmental and social challenges.

While you are vacationing here, why not show some love to your host destination by volunteering a few hours?

It’s usually fun, kids love it, you might get a tad muddy, and it’s a great way to learn something a little different!

Find out about volunteering opportunities.

Give us a call at (844) 550-MAUI if you need transportation to a volunteering activity or would like to include volunteering in a tour.

We would like to thank Maui Mauka for putting this list together, and for their quality tour guide conservation awareness trainings! Click on the logo below for more information on their work.

But don’t take our word for it, and read our reviews!

  • Wendy was incredibly responsive and prepared for our time together on Mt. Haleakala. Prior to our time together, Wendy called us to remind us what we needed to bring and what the experience would entail. We really feel like we learned so much and would absolutely recommend her to any... read more

    Sara Julie Avatar
    Sara Julie
    7/27/2021

    5 star ratingGreat Sunset Tour of Mt. Haleakala! Wendy was incredibly responsive and prepared for our time together on Mt. Haleakala. Prior to our time together, Wendy called us to remind us what we needed to bring and what the experience would entail. We really feel like we learned so much and would absolutely recommend her to... read more

    Felcher
    7/27/2021

    If we could give this tour, and Wendy, more than five stars we would!!! We did a customized sunset tour of Haleakala, and it was better than we could have ever imagined. Wendy was extremely knowledgeable, thoughtful, accommodating, and experienced! She made this tour both fun and educational. She was... read more

    Jonathan Gerber Avatar
    Jonathan Gerber
    7/16/2021
  • 5 star ratingBest tour EVER! If we could give this tour, and Wendy, more than five stars we would!!! We did a customized sunset tour of Haleakala, and it was better than we could have ever imagined. Wendy was extremely knowledgeable, thoughtful, accommodating, and experienced! She made this tour so fun and educational, as... read more

    lisadelg
    7/16/2021

    5 star ratingFantastic custom tour. Highly recommend. Fantastic day with Wendy, Marla and Jane the van! I wanted a day of hiking in Maui and that’s what Wendy prepared for me. Spectacular views, great workout, and tons of information on Maui nature and history. We went up to Haleakala and hike up there, drove down and smell... read more

    AustinTexasFamily
    7/15/2021

    We had an amazing day with Unique Maui Tours. Wendy is such a knowledgeable guide. It’s a real treat to have a former park ranger help us get the most out of visiting Haleakalā. We saw wonderful birds and the trip was so flexible and well paced.... read more

    Jennifer Lane Avatar
    Jennifer Lane
    6/24/2021
  • 5 star ratingSee Haleakala with Wendy! My family and I had a great day at Haleakala with Wendy. She was thorough in everything from communicating with us prior to our trip making sure every detail was addressed. Her attention to our comfort was impressive. Her knowledge of the area and its history, which included storytelling was... read more

    robbins131
    5/30/2021

    5 star ratingGreat experience On our tour we spent the day with Wendy. She had great communication on letting us know when to be picked up and where she would be etc. she was on time and very friendly! She had plenty of snacks, food and drinks for everyone as well as on board... read more

    paytonw948
    5/30/2021

    5 star ratingSee Haleakala with Wendy! My family and I had a great day at Haleakala with Wendy. She was thorough in everything from communicating with us prior to our trip making sure every detail was addressed. Her attention to our comfort was impressive. Her knowledge of the area and its history, which included storytelling... read more

    ROBBIN S
    5/01/2021
  • 5 star ratingGreat experience On our tour we spent the day with Wendy. She had great communication on letting us know when to be picked up and where she would be etc. she was on time and very friendly! She had plenty of snacks, food and drinks for everyone as well as on board... read more

    Payton W
    5/01/2021

    5 star ratingGreat day spent with Delphine and Wendy My husband and I spent the day with Delphine and Wendy. We had been to Maui several times before and wanted to spend some time exploring upcountry. They did not disappoint. We started the day visiting Iao Valley and it was a perfect sunshine filled day. From there we went... read more

    31suzannel
    4/26/2021

    5 star ratingGreat day spent with Delphine and Wendy My husband and I spent the day with Delphine and Wendy. We had been to Maui several times before and wanted to spend some time exploring upcountry. They did not disappoint. We started the day visiting Iao Valley and it was a perfect sunshine filled day. From there we went... read more

    Suzanne L
    4/01/2021
  • 5 star ratingA driving tour without the driving We did the "Best of Hana" tour with Laura and it was great. From the waterfall views (and swim) to the bamboo hike to the tide pools to the giant sea turtles, it was fabulous from end to end. And Laura had a perfect amount of energy and knowledge.

    Shettyg78
    3/12/2020

    5 star ratingReverse Road To Hana My wife and I did a private Road to Hana tour with Laura in Feb. 2020 along with four other couples (10 total plus Laura, our guide) and it worked out great for us! The Sprinter van was ideal for our group and everyone very much enjoyed the... read more

    Kenneth M
    3/06/2020

    5 star ratingPERFECT Road to Hana day! We had Johnny as our guide for the day and he was excellent in all aspects - good driving, very knowledgeable, and fun! He took us to all the places we wanted to see, offered suggestions and found other amazing stops that we didn't know about, and he... read more

    O8878VWkarenn
    3/02/2020